SUPER BOWL 2021
Opportunity Knocks
Fiverr
We threw a little shade at the most bizarre press conference in political history.
Cooked up an electronic rendition of Vivaldi’s Four Seasons.
And turned the spotlight on a woman who’d never acted a day in her life–the actual owner of Four Seasons Total Landscaping, Marie Siravo.
Is that a mini Cybertruck she’s whipping around in?
Depends whose legal department is asking.
INTEGRATED CAMPAIGN
LIVE TWITTER MIXUPS
ACTIVATION
During the Super Bowl broadcast, Fiverr paid homage to the original Four Seasons mixup, tagging small businesses that shared their name with big-name Super Bowl advertisers.
↓
Twitter went bananas. 98% Positive Sentiment.
56% Awareness jump with small biz. 214% jump with medium biz.
We also ran a fancy social/influencer campaign helping small businesses #GoBigWithFiverr
’Twas a good day.
DIRECTOR: NICK BALL
COMPOSER: JONATHAN DREYFUS
_
2021 ONE SHOW BRONZE PENCIL