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OAAA 2


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OAAA 2


Get out of home

Outdoor Advertising Association of America

We’re living in a world with click-farms, computer bots and ad-blockers. Your campaign deserves more.

OOH / Trade Campaign / Pitch Win

 
 
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30 US Markets • 50k Media Units • 1.5MM Social Impressions • 2.5MM Earned

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BANNERYEAR


BANNERYEAR


 

MR. JOHNSON,

I realize raises this August are unlikely. 

I also realize you’re at the front of the line. And deservedly so. 

You lowering the drawbridge to Cannes is obviously greatly appreciated. However, I can’t ignore the fact that Cuanan and I absolutely crushed it this past year. I have never worked so hard in my life. And with that came a great deal of success. It would be a disservice to myself if I didn’t give it the ol’ college try.

 

HERE'S A PUNCH-LIST OUTLINING LAST YEAR'S HUSTLE

 
 

PITCHES

BRUTAL PITCHES:

Stoli

Cadillac 

MINI PITCHES:

Frosted Mini-Wheats

Meta VMS

 

 

LTC AWARDS

Cadillac + DOTW

I played a significant role in both bodies of work representing this office.

 

AWARDS

2015
CANNES LION, BRONZE
PR, Non-Profit

2015
CANNES LION, BRONZE
Health and Wellness

2015
CANNES SHORTLIST
Direct, Use of Digital Marketing

2015
CANNES SHORTLIST
Direct, Real-Time Activity

2015
D&AD WOOD PENCIL
Earned Media Campaign

2015
D&AD WOOD PENCIL
Direct Response / Digital

2015
WEBBY WINNER
Best Non-Profit Website

2015
WEBBY NOMINEE
People's Choice Award

2015
ONE SHOW FINALIST
Best Integrated Campaign Led by Social

2015
ONE SHOW FINALIST
Social Media & Viral Marketing

2015
GOLD ADDY
Best Integrated Campaign

2015
NY Festival Bronze
Philanthropic Appeals / PR

PAT/KIM YOUNG LIONS
By no means am I taking any credit away from Pat and Kim for their win. But it should be noted that Cuanan and I oversaw their work and pushed them in the right direction. I can say with certainty that our efforts effected the outcome.

Obviously their win is huge for the agency.

 

BRAND WORK HIGHLIGHTS

 

Peptocopter

Film, Social, OOH Stunts, Web/Mobile Re-skin

This campaign has literally tested off the charts. So much in fact, Google used it as an example in a presentation. 

Prilosec Jetski

TV, Social, Event, Print, Web/Mobile Re-skin

The JetSki spot was said to have tested better than any Larry spot before it.

Vapo

The original Hug Your Dad film tested better than "Like a Girl" in some areas.

 

These clients aren’t easy.

But a year ago I told you I was going to take C grade brands and turn them into B’s.

I’ve lived up to that 100%.

 

The average salary for an ACD in NYC is 145k.

My work ethic isn’t average and neither is the quality of work I bring to the table.

There’s not one person in this office who has worked more weekends.

And when you’re in a jam, I’m there to help.

 

 

I know it's a long shot. But so was winning Cadillac. So was BAGGING two D&AD pencils. And SO was jumping a jet ski through a flaming ring.

 

And lets not forget about this little guy:

Thanks for your time.