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OAAA 2


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OAAA 2


Get out of home

Outdoor Advertising Association of America

We’re living in a world with click-farms, computer bots and ad-blockers. Your campaign deserves more.

OOH / Trade Campaign / Pitch Win

 
 
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30 US Markets • 50k Media Units • 1.5MM Social Impressions • 2.5MM Earned

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BANNERYEAR


BANNERYEAR


 

MR. JOHNSON,

I realize raises this August are unlikely. 

I also realize you’re at the front of the line. And deservedly so. 

You lowering the drawbridge to Cannes is obviously greatly appreciated. However, I can’t ignore the fact that Cuanan and I absolutely crushed it this past year. I have never worked so hard in my life. And with that came a great deal of success. It would be a disservice to myself if I didn’t give it the ol’ college try.

 

HERE'S A PUNCH-LIST OUTLINING LAST YEAR'S HUSTLE

 
 

PITCHES

BRUTAL PITCHES:

Stoli

Cadillac 

MINI PITCHES:

Frosted Mini-Wheats

Meta VMS

 

 

LTC AWARDS

Cadillac + DOTW

I played a significant role in both bodies of work representing this office.

 

AWARDS

2015
CANNES LION, BRONZE
PR, Non-Profit

2015
CANNES LION, BRONZE
Health and Wellness

2015
CANNES SHORTLIST
Direct, Use of Digital Marketing

2015
CANNES SHORTLIST
Direct, Real-Time Activity

2015
D&AD WOOD PENCIL
Earned Media Campaign

2015
D&AD WOOD PENCIL
Direct Response / Digital

2015
WEBBY WINNER
Best Non-Profit Website

2015
WEBBY NOMINEE
People's Choice Award

2015
ONE SHOW FINALIST
Best Integrated Campaign Led by Social

2015
ONE SHOW FINALIST
Social Media & Viral Marketing

2015
GOLD ADDY
Best Integrated Campaign

2015
NY Festival Bronze
Philanthropic Appeals / PR

PAT/KIM YOUNG LIONS
By no means am I taking any credit away from Pat and Kim for their win. But it should be noted that Cuanan and I oversaw their work and pushed them in the right direction. I can say with certainty that our efforts effected the outcome.

Obviously their win is huge for the agency.

 

BRAND WORK HIGHLIGHTS

 

Peptocopter

Film, Social, OOH Stunts, Web/Mobile Re-skin

This campaign has literally tested off the charts. So much in fact, Google used it as an example in a presentation. 

Prilosec Jetski

TV, Social, Event, Print, Web/Mobile Re-skin

The JetSki spot was said to have tested better than any Larry spot before it.

Vapo

The original Hug Your Dad film tested better than "Like a Girl" in some areas.

 

These clients aren’t easy.

But a year ago I told you I was going to take C grade brands and turn them into B’s.

I’ve lived up to that 100%.

 

The average salary for an ACD in NYC is 145k.

My work ethic isn’t average and neither is the quality of work I bring to the table.

There’s not one person in this office who has worked more weekends.

And when you’re in a jam, I’m there to help.

 

 

I know it's a long shot. But so was winning Cadillac. So was BAGGING two D&AD pencils. And SO was jumping a jet ski through a flaming ring.

 

And lets not forget about this little guy:

Thanks for your time.

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Copy of BlockChain


Copy of BlockChain


BLOCKCHAIN

Hewlett Packard Enterprise

Blockchain. Few understand it. And even fewer can power it.

Global Campaign / Film / Pitch Win

 
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Copy of Heineken


Copy of Heineken


 

THERE's more behind the star

Heineken

Most actors drink bottles filled with colored water. Not Benicio Del Toro, he’s full on method. This campaign ran in over 70 countries around the world. 

Global Campaign