Father's Day was around the corner and Vaporub thought it would be a great time to launch their new campaign, "The Power of Touch". We aimed to find a human truth that fathers across the world could relate too. We came to realize that in most father-son relationships, there comes a time when we trade in hugs for a handshake. Our thought: Don't be afraid to hug the man who made you man.
Working with a limited budget, we were able to utilize found footage to create this piece of content. We first launched in India and then in Brazil. Due to the success, it is now scheduled to roll out globally.